M STAR was born out of a dream – to bridge the gap between talent and opportunity in the digital age. founded in early 2024 by a team of young entrepreneurs with an international outlook, M STAR is focused on TikTok Live, with a strong focus on the European market, especially Spain.

In the early days of the company, M STAR set up its headquarters in Madrid and Shanghai, and assembled its first recruiting and operation teams, combining both Chinese and Western talents to ensure barrier-free communication and efficient execution. We specialize in identifying, nurturing and accompanying potential hosts and are committed to helping them excel in their live broadcasting career.

Despite the initial challenges we faced – such as localizing a proven Asian operating model – M STAR has always innovated and adapted, optimizing its strategy based on local market characteristics. We focus on building strong, transparent partnerships, emphasizing content quality and live streaming professionalism to create a sustainable growth path for our hosts.

With the launch of the TikTok Shop and the new policy on live streaming cash, M STAR will upgrade its service system in 2025, providing systematic training, all-around operation support and business cooperation to help anchors improve their content power and commercial value. At the same time, we also continue to invest in visual and technical support to create a more professional live image for anchors.

Nowadays, M STAR is not only an agency, but also a vibrant community: connecting creators, brands and viewers to build a new future for live entertainment.

Adhering to the spirit of passion, professionalism and internationalization, M STAR continues to move forward, always accompanying every star who believes in us with a heart of gold, and making every star shine.